"The value wasn’t just in their capital. It was in the pattern recognition, across businesses that looked and felt like ours."
How Quadshift helps vertical software companies grow stronger, smarter, and faster.
A guide to using the Quadshift B2B Growth Grid to prioritize marketing efforts for bootstrapped SaaS companies, explaining when to use inbound "fishing" or outbound "hunting" strategies.
Inbound Lead Gen 101 helps VMS companies lay the foundation for inbound success through ICPs, keyword research, branding, and core marketing assets that drive visibility and trust.
Inbound Lead Gen 201 shows VMS companies how to build a conversion-friendly, SEO-optimized website. From preparation and structure to design, build, and optimization, it outlines how to create a site that attracts, converts, and scales growth.
Inbound Lead Gen 301 guides VMS companies on sparking inbound momentum with organic tactics (SEO, reviews, content, social) and paid channels (Google Ads, review sites, trade shows).
Step-by-step B2B cold outreach process with ready-to-use templates, scripts, and cadence calendars to help you generate leads and close deals.
Proven 6-step software demo framework with a downloadable template to engage prospects, show value, and secure next steps.
Discover how AI will transform B2B SaaS with natural language interfaces, increased engineering productivity, and higher user expectations. Learn why legacy software will fall further behind.
AI is reshaping outbound sales. The best teams now use smart systems to handle research, scoring, and outreach so reps can focus on relationships and closing deals. This guide shows Software CEOs how to build a four-part AI stack that automates the busywork and puts people back where they win.
Learn how Cognitive Load Theory and Hick's Law can make your writing more effective. Apply these psychological principles to emails, presentations, and more.
Learn why companies that obsess over the customer succeed. Explore how design, from Amazon's logistics to McDonald's processes, fulfills core customer needs and drives long-term growth.
Stop doing busywork. Learn how to step back and design your personal "machine" for maximum productivity, inspired by historical inventors and Ray Dalio's principles.
Quadshift’s John Paterson shares four keys for higher VMS profits: cultural frugality, vendor discipline, cleaner financials, and smarter automation/delegation.
Part 1 of Quadshift’s recurring revenue series explains how to calculate SaaS metrics, track churn, and use a waterfall model to measure net revenue retention and revenue quality.
This article breaks down churn and retention in SaaS, showing how to benchmark logo churn, calculate LTV, and analyze customer cohorts for deeper recurring revenue insights.
This article covers Net Revenue Retention (NRR)—the top recurring revenue metric in SaaS. Discover how to calculate it, benchmark performance, and boost growth through upsells, cross-sells, and churn control.
