Build a Better Vertical Software Business

A simple framework for deciding where to invest your marketing energy. Plot your market size against revenue per customer, and the Growth Grid tells you whether to fish or hunt.

Inbound Lead Gen 101 helps VMS companies lay the foundation for inbound success through ICPs, keyword research, branding, and core marketing assets that drive visibility and trust.

A comprehensive guide to building a B2B software website that attracts, converts, and scales. Covers site structure, copywriting, SEO foundations, design principles, and post-launch optimization.

You've built the foundation. Now it's time to attract leads. A practical guide to organic and paid inbound strategies, including how to get your software recommended by AI-powered search tools.

Outbound is mostly an AI job now. This template covers what the system can't decide for you: profile setup, touch sequencing, message structure, and the scripts for the channels that stay human.

Six things every great software demo must include, plus a free template you can download and customize for your team.

We made five predictions about AI in B2B SaaS. Every one came true. Here's the scorecard, and what we are seeing across the portfolio now.

AI is reshaping outbound sales. The best teams now use smart systems to handle research, scoring, and outreach so reps can focus on relationships and closing deals. This guide shows Software CEOs how to build a four-part AI stack that automates the busywork and puts people back where they win.

Learn how Cognitive Load Theory and Hick's Law can make your writing more effective. Apply these psychological principles to emails, presentations, and more.

Learn why companies that obsess over the customer succeed. Explore how design, from Amazon's logistics to McDonald's processes, fulfills core customer needs and drives long-term growth.

Stop doing busywork. Learn how to step back and design your personal "machine" for maximum productivity, inspired by historical inventors and Ray Dalio's principles.

Four levers we use at Quadshift to drive 5 to 10 percentage-point EBITDA improvements: build a cost-conscious culture, chop vendor bloat, tighten financial reporting, and apply Eliminate, Automate, Delegate to everything.

Part 1 of our recurring revenue series. A step-by-step guide to preparing your customer revenue data, building the calculation model, and producing a SaaS metrics waterfall.

Part 2 of our recurring revenue series. How to measure and benchmark logo churn, why retention drives lifetime value, and how to dig deeper with customer cohort analysis.

Part 3 of our recurring revenue series. Why net revenue retention is the single most important SaaS metric, how to benchmark it, and what levers drive it above 100%.